Wilde Digital
Service

A Shopify storefront built around your catalog

Shoppers should be able to find the right collection, understand a product and continue through the buying path without fighting the storefront. Wilde Digital works on the theme, collection structure and templates that support those decisions. The scope starts with the catalog you actually sell, not a generic promise to increase conversion.

Start an inquiryAll rates and terms

  • $6,500–$12,000 USD per scoped buildTheme, collection structure, agreed templates and handover.
  • Preview firstTheme changes reviewed before an authorized launch.
  • Real catalogProduct data and buying paths checked in the agreed scope.
Kakebo Shop collection grid showing products with prices and availability
Kakebo Shop collection implementation, built and live. Sales and search figures are not published.

Written by Zack Wilde, with the publicly attributed Kakebo Shop implementation as the first-hand example. Last reviewed .

When does a store need development work?

This service fits a DTC brand whose catalog, navigation or product presentation needs more than a visual refresh. It also fits an agreed new storefront build with ready product data. The first review separates theme limitations from catalog-data problems so you do not buy development work to compensate for missing product information.

DTC brand owners and ecommerce leads who need a coherent catalog-to-product path.

  • Collections are difficult to maintain as new products and releases arrive.
  • Product templates or navigation do not support the way your customers choose.
  • An existing theme needs scoped changes rather than another collection of overlapping apps.
  • You have a launch or rebuild brief and can provide product data, images and store access.

Not a product-photography, advertising, fulfillment or full-time merchandising service. An agency buying implementation under its own brand can also review white-label web development. A separate crawl or index problem belongs in the technical SEO scope, not an unsupported promise that a new theme fixes every search issue.

What makes a growing catalog difficult to shop?

A storefront has to connect collection rules, product data, templates and purchasing states. Changing one layer can expose a problem in another: a new collection may be empty, a variant may be unavailable, or a card may hide the information needed to choose. The work follows that connected buying path rather than isolated screenshots.

Collections reflect internal administration

A stock-management label is not necessarily a useful shopping category. Start with the ways buyers identify the product: category, franchise, material, use or release. Define the corresponding collection rules and data requirements explicitly. A rule is only dependable when the incoming product records contain the values it relies on.

The template assumes a perfect product

Real catalogs have long titles, several variants, missing optional fields and sold-out items. Check those cases on cards and product pages before accepting a template. A tidy demonstration product can hide clipped information or an action that implies stock is available when the selected option cannot be purchased.

Theme work and business settings get mixed together

A theme cannot independently decide payment-provider access, shipping policies, taxes or the store’s operational promises. Identify which changes belong in storefront code and which require the owner’s platform settings. That avoids presenting an attractive preview as proof that every live transaction configuration has been verified.

What is included in the Shopify build?

The agreed build includes theme work, collection structure, product and navigation templates, buying-path checks and handover. It names which templates, collections and integrations are included. Photography, bulk product copy and third-party app fees remain outside the project price, so the store owner can see what must be supplied separately before work starts.

Included

  • Review of the existing theme, catalog structure and agreed shopping journeys.
  • Collection and navigation plan tied to supplied product data and buyer-facing categories.
  • Scoped theme and Liquid implementation for the agreed templates and components.
  • Product-card and product-page treatment for the agreed price, availability and variant states.
  • Responsive and keyboard checks on navigation, collection controls and purchase actions.
  • Relevant page metadata and visible-content structured-data checks within the agreed templates.
  • Buying-path verification, launch dependencies and handover notes for the store team.

Not included

  • Photography, image licensing and writing or editing a whole product catalog.
  • Ongoing merchandising, fulfillment, customer support or inventory administration.
  • Advertising campaigns, influencer management and ongoing email marketing.
  • Shopify subscription charges, paid themes, apps and payment-provider fees.
  • Unspecified ERP integrations, headless storefronts or custom apps.
  • Guaranteed sales, conversion-rate or search-ranking improvements.

The quote identifies any separately available work. Guaranteed outcomes, link buying and advertising management are not offered.

How are changes made without guessing?

Review the catalog and theme, agree the scope, then implement against a development or unpublished theme with appropriate access. Check representative products and real states rather than only the homepage. The store owner reviews the result before publication, and any checkout or account-level action requiring separate authorization stays an explicit release step.

  1. Map the current storefront. Identify the theme, templates, collection rules and apps affecting the agreed journey. Record known defects and the product records used to demonstrate them, rather than asking everyone to remember what looked wrong last week.
  2. Agree the catalog and page plan. Name the templates, collections and navigation changes. Confirm who supplies product descriptions, imagery and required fields. Missing catalog inputs should be visible before dates and implementation decisions depend on them.
  3. Work in a controlled preview. Use a development or unpublished theme with the agreed permissions. Shopify documents these preview workflows in its theme CLI guidance. A preview is for review; it is not permission to replace the live theme.
  4. Implement representative states. Start with a collection and product template that expose the real catalog’s complexity. Include long labels, available and unavailable variants, and narrow screens where relevant. Reuse the agreed treatment across the remaining scoped templates.
  5. Exercise the buying path. Follow collection navigation to product selection and cart behavior, then check the authorized checkout path for the store configuration. Record which payment or account checks were actually performed and which still require the owner.
  6. Launch by approval and hand over. Confirm the target store and theme, the release window and rollback approach. Explain template settings and collection maintenance so the store team can operate the result without relying on undocumented developer knowledge.

What does a Shopify build cost?

The published build range is $6,500–$12,000 USD for the agreed storefront scope. The quote depends on templates, catalog condition, migration and integrations, not simply the number of products. Shopify charges, themes, apps, photography and bulk product copy are separate. A new custom application is not silently included as ordinary theme work.

Published starting rates in US dollars. A starting rate is not a quote; the written quote after the scoping call is.
WorkPublished rateWhat the rate coversWhat moves the price
Shopify development$6,500–$12,000 USD per scoped build
Schedule agreed after catalog, theme and launch requirements are reviewed.
Agreed theme work, collection structure, product and navigation templates, buying-path verification and handover.Template count, catalog condition, migration, theme constraints and integrations. Product photography, bulk product copy and third-party app fees are excluded.

Timelines are indicative planning estimates for the scope described, not delivery commitments. Payment milestones, revision allowance, cancellation and handover terms are agreed in your written quote. Hosting, domains, licenses, stock imagery and advertising spend sit outside the project rate.

What does the Kakebo example demonstrate?

Kakebo Shop is a publicly attributed Shopify and Liquid implementation for a collectibles catalog: franchise and character collections, release-oriented product organization, merchandising components and search foundations. That supports a concrete discussion of structure and templates. Sales figures for it are not published, and it was not an agency engagement.

Publicly attributed implementation · Shopify build

Kakebo Shop

A collectibles Shopify storefront organized around franchises and drops so a large catalog stays shoppable.

Each example states what it is and what was verified. Client performance data stays with the client.

Kakebo Shop: organize around how products are discovered

Kakebo Shop sells collectibles whose discovery can start with a franchise, a character or a release. The implementation record describes automated franchise and character collections rather than a structure dependent on manually sorting each arrival. That is a specific catalog decision: the classification of new products must support the collection rules.

The recorded work also includes product organization for drops and limited releases, featured and seasonal merchandising components, email capture, metadata and ecommerce structured data. Each is a distinct deliverable, shipped as described — separate from any campaign the store chose to run afterwards.

The collection screenshot shows a concrete browsing surface: products presented with their price and availability. The home, collection and product screenshots let a buyer inspect the implemented design. Current store configuration and per-device checkout testing are separate questions, answered per engagement.

The transferable method is to define the catalog model before styling the template, then check the template against the actual range of products. For a new engagement, that review starts again with your store. A collectibles example supports relevant capability without pretending every brand has the same catalog or that copying its layout is a strategy.

What happens after the storefront ships?

Handover explains which parts your team can edit, how collection rules are maintained and which dependencies require separate accounts or subscriptions. It also identifies the agreed launch checks. Ongoing merchandising, fulfillment and customer support remain store operations, not a hidden development retainer, and later theme or app changes need their own review.

Your team should know how a new product reaches the right collection and which settings control its presentation. If improving answer-ready product or category content is also a goal, AI search optimization is a separately scoped option. Neither a theme change nor schema markup guarantees that a search system will cite a page.

  • Handover is part of the work: access, documentation and a walkthrough, with what transfers to you written into the quote.
  • Ongoing work is optional and is never bundled into a build. Where a service has a monthly option it appears in the rates above with its own defined deliverable, and its price and notice period are set in the quote rather than assumed.
  • The quote explains what continues after support ends and which hosting or software subscriptions remain your responsibility.

Questions people actually ask

Do I need a new Shopify theme?

Not necessarily. An existing theme may already support the required structure, with targeted template and navigation changes. Replacement should follow a documented constraint, not a preference for a fresh start. The first review identifies whether the current theme, product data or an integration is responsible for the problem.

Will you upload or rewrite every product?

Only the catalog work explicitly included in the quote is delivered. Bulk product copy, photography and ongoing merchandising are excluded from the published build range. Your team supplies agreed inputs; any product migration or cleanup must name its volume, fields and verification method before it becomes part of the project.

Can we keep selling while changes are developed?

Theme development can use a preview separate from the published theme. That does not make every store change isolated: catalog, app and account changes may affect live behavior. The work plan distinguishes those cases, and live changes require authorization rather than being treated as harmless preview edits.

Does this include checkout customization?

The agreed buying path is checked, but the available checkout changes depend on the store’s plan, platform capabilities and installed integrations. The quote identifies what can actually be changed. It does not promise that arbitrary theme code can replace Shopify-controlled checkout behavior or alter payment-provider requirements.

What results can you promise?

The commitment is the agreed implementation and verification, not a sales uplift. Demand, pricing, stock, shipping and acquisition all affect orders. If commercial measurement is available, record a baseline and compare it honestly after launch, keeping those other changes separate from the fact that a storefront update shipped.

Send the store and the catalog problem

Include the theme, the collection or product journey that needs attention, and any launch constraint. Explain whether approved copy, photography and product data are ready. Store access follows an agreed scope; no account credentials belong in the inquiry, and no production theme change is assumed from an initial conversation.

Start an inquirySee the work first