One person accountable for the work
I’m Zack Wilde, the person behind Wilde Digital. I handle white-label web development, AI project rescue, Shopify development, AI search optimization and technical SEO. You work directly with me, with the scope, evidence and handover written down before assumptions become expensive.
- Remote worldwideEnglish-speaking markets, USD pricing, checkpoints in your time zone.
- Direct deliveryOne person responsible for the scope, implementation and handover.
- Five servicesFor agencies, founders, DTC brands and marketing leads.
What this is, and what it is not
Wilde Digital is a solo agency for buyers who need a specific piece of digital work delivered, not a full marketing department.
- The services: white-label web development, AI project rescue, Shopify development, AI search optimization and technical SEO.
- It is not: advertising management, social media, review services, or a general marketing department for hire.
- One person, by design: you deal directly with whoever writes the code, and nothing gets lost between a salesperson and a developer.
- It does not sell outcomes it cannot control: no ranking, AI citation, traffic or inquiry-volume promises. Scope, working systems and response times are what get committed.
How I work
- Understand the brief first. For agency work, the approved design and copy are the starting point. For a repair or audit, the observed failure and the evidence define the job.
- Scope in writing, before anything is built. Deliverables, exclusions, timeline, price, payment schedule, ownership. Added scope is quoted as a change, never appended to the final invoice.
- Keep the working parts. Use the existing platform where it fits: Shopify and Liquid for storefront work, or the project’s web stack for a build or repair. A rewrite needs a reason tied to the job.
- Verify the buyer’s path. Check the behavior the scope promises: a collection leading to a purchasable product, an inquiry stored before success is shown, or a retired URL reaching its intended destination.
- Say what is unknown. If a number was never measured, it gets called unmeasured. If access is missing, it gets recorded as missing rather than estimated.
Where AI is used, plainly
AI tools are used in production work — for drafting, for code assistance, and inside features where a client asks for them.
- Planning, testing, review and final implementation are mine. A generated draft is a starting point, not a deliverable.
- Drafts and generated code are reviewed against the brief and checked in the actual application. Tool output is not evidence that a change works.
- Client-facing AI features are separate from AI-assisted delivery. They are only included when the agreed scope calls for them.
- Permitted tools and access to confidential material must be agreed before that material is shared. A client’s AI policy can limit whether Wilde Digital can accept the engagement.
Background and what it means for you
The relevant experience is the work itself, which is published rather than described.
Wilde Digital's published projects cover websites and quote paths for service businesses (Luxury Solutions), a deterministic website audit engine (Opportunity Scanner), a partner attribution and commission system (Referral Tracker), an inquiry intake pipeline (inquiry intake), an ecommerce storefront (Kakebo Shop), and two product builds (FinTrack, Daily 60).
Each page states what the project is: some are implementations for other businesses, several are systems built and run inside Wilde Digital. Client performance data stays with the client, so what you get here is the build, the decisions and the tests — the parts that tell you whether the work is any good.
That record shows working systems, tested failure cases, and a written account of what was done. Where a client agrees to publish their numbers, those go here too.
Good fit, bad fit
Good fit
- An agency with approved designs and overflow development work.
- A founder with a stalled build and access to its source.
- A DTC brand with a Shopify catalog or buying-path problem.
- A marketing lead who wants specific search changes, not promised rankings.
Bad fit
- Looking for the cheapest possible website.
- Needs a full marketing department, ad management or social media.
- Wants promised rankings, a promised number of leads, or an AI-placement promise.
- Needs decisions by committee with no single owner.
Questions about working with one person
- Is Wilde Digital an agency?
Wilde Digital is a solo digital agency run by Zack Wilde. You work directly with the person responsible for the delivery, rather than through an account manager. The five services have distinct scopes, and availability is confirmed before a project is accepted.
- What happens if you are unavailable mid-project?
Every project ships with access, documentation and a rollback copy, so the work is never trapped with one supplier. For anything time-critical, the agreement states the response time that applies and what happens if it is missed.
- Do you subcontract?
The delivery model is direct work with Zack Wilde. If a project needs a separate specialist, that dependency and responsibility must be agreed in the written scope before work starts. A quote does not silently include a team or unlimited specialist capacity.
- Where are you based, and who can you work with?
Wilde Digital operates remotely from Hamilton, Ontario, and works in English with clients in every English-speaking market: North America, the Caribbean, the UK and Ireland, Malta, English-speaking Africa, India, Pakistan, the Philippines, Singapore, Hong Kong, Malaysia, Australia, New Zealand and the Pacific. Pricing is quoted in USD wherever you are, and the service is the same in each market.
That describes availability, not a claim of completed client work in each market. Calls and delivery checkpoints are agreed around your time zone, and an engagement still depends on lawful payment and an agreed written scope.
- Is there a client list or testimonials?
There is a testimonial from the owner of Luxury Solutions on that project's page, and he is willing to be contacted about the work. Further client names and their performance data are theirs to release, not mine — which is why the work pages document what was built and verified instead of showing a wall of logos.
Talk to the person who will do the work
There is no qualifying call with a salesperson. You send the inquiry, I read it, and you get a reply from me.